Manage ALL the things with Asana
Manage all the things in your business and life with Asana App [Project Management Tool.]
Working for yourself can be a gift and a curse. There's no one telling you what to do and the deadlines are self-imposed.
You have all day to do what you want. ALL day can drastically vary from being very productive on Monday to watching YouTube and scrolling on ig after posting on Tuesday.
Oh it happens to the best of us. No need to feel shameful.
In order to manage ALL the things, you need Asana.
What is Asana you ask?
Asana is one of the most popular project management tools around. Asana helps you to plan, organize + manage your biz + your life. It’s $free.99 for up to 15 team members and has options to upgrade. [aaaaand more than likely you won’t need to upgrade...so back to zero]
Typically in Asana, you create a project with lists and tasks and subtasks to dominate the world!
Project's with lists and boards sounds like 234,897,676,898 other project managers. However, Asana is more than JUST an online to-do list.
Asana was created with teams in mind, so it makes collaborating with others a breeze. You can track progress on projects, have attachments all in one place [uploaded from Google Drive, Dropbox, or your computer].
Hate email? Then Asana is a dream, you can manage conversations regarding projects and just daily “hey girl hey’s” in Asana.
You can even reduce your email clutter by forwarding emails straight to Asana + create tasks.
Don’t have a team? It’s all good, you can use Asana with your biz bestie to brainstorm projects or use it to onboard clients.
Asana has the capability to link/sync to your calendar...there’s no reason to fall behind on your work when you assign due dates to your tasks. The founder says,
“If it’s not in Asana, it’s not going to happen.”
There’s an option to even follow up on tasks...just in case that brilliant mind of yours forgets.
Asana’s mobile app is perfect for the #girlboss on the go. It’s fully functional and has all of your projects and teams in one place. You can easily create tasks in between binging on Netflix on those not so productive days. Just as you can create tasks, you’re able to check them off as done.
Asana is how I manage my workflows, goals, and overall businesses.
Want to learn more tips on Mastering Asana? I have a webinar on Monday February 20th...Join in on the fun!
The Tale of Two Memes
A tale of two memes is a marketing story. Read up on how your business strategy should integrate client experience.
I have two clients by the name of Mimi. For the purpose of this Post, I'll spell their names differently. Mimi and Meme (and not meme like the images that give us kicks and giggles but Me-Me)
Follow me?
Great...let's proceed.
Mimi owns a day spa and hired me to get her business online and streamlined.
Meme runs an online fashion boutique. She hired my team to eliminate the chaos and create structured processes.
A tale of two memes is a marketing story. Read up on how your business strategy should integrate client experience.
Both Mimi and Meme have profited over $50k in this quarter alone.
SN: You can make money without systems, but the real profits roll in when your systems are flawless.
Meme was marketing through Facebook (paid and unpaid), Instagram (unpaid) and through email marketing. I actually was surprised that she was using content marketing beyond sales.
Meme sends out monthly newsletters that feel like an invitation to get a glimpse of the rich and fabulous. Meme is working with Instagram sensations and celebrities monthly and she's sharing these experiences with her fans. The stories and the pictures are beautiful...just one issue....it's all about Meme.
That's right it's ALL me me me me me!
Who the hell cares? Am I being harsh, no ma'am. Anyone reading an email that's just me me me is thinking that...IF they even continue to read.
Meme hired us for automation. She told me she had marketing under wraps. We automated her sales flow and initiated a flawless client experience.
Despite initial thoughts...marketing is a major part of client experience.
Meme changed her copy to highlight her products and her clients. No more long novel like emails detailing her experience but she began to highlight her customers desire for this fabulous lifestyle. Styling tips from Instagram sensations and success mantras from the celebrities. She invited fashion bloggers to share styling tips, how to pack for the weekend to month long trips, and makeup hacks. Instead of sharing her lifestyle and experience through email she moved those stories to snapchat. The strategy behind this was genius...if I say so myself.
Now the other Mimi wasn't online officially. She had a website, but it was just a placeholder for the day spa on the web. Nothing memorable, to make you want to go into her spa.
And what a disservice that was, because Mimi’s salon is gorgeous. The essence makes you feel amazing as soon as you walk thru the door. It smells like jasmine and lavender mixed with sweet scents of women with good taste in perfume. All of her staff is remarkably stunning.
It's as though she hired models just for a photoshoot. Nope, they work there every week.
Mimi's Facebook surprisingly was poppin! Mimi has been operating off of word of mouth and Facebook. And the Facebook love was by chance, whenever someone would leave they immediately went to the page and raved about it.
Mimi didn't have anyone managing this page to even ‘like the comments that were being left. There was no one checking in on the clients once they left. Mimi’s client experience was solely focused on those that entered the day spa.
Ignoring client experience is leaving money on the table.
Mimi previously had photo stock photography on her site. Which is fine, but considering how remarkable her salon and staff are, that was an instant do-over.
Mimi had a photo shoot and had her website redone. Mimi added a scheduling app for her clients to book online which would save them a few coins in addition to capturing their email and phone number.
This way her receptionist only needed to call those who have not verified that they want to receive text or email reminders. With this extra time saved she was able to tackle social media and comment on that abandoned Facebook page.
Mimi started utilizing those emails she was capturing online (from clients and potentials). Monthly Mimi sent an email telling her peeps about the most purchased service and included a discount code/coupon for those who were on the email to utilize within the next 7 days.
Mimi started using Facebook live and having a Facebook live party once a week. Mimosas and manicures with Mimi every Monday. This was genius considering her clients were naturally attracted to Facebook.
We got ads running on Facebook. Created an Instagram account because image is everything and ran ads over there too.
You want to be like Mimi and not Meme when it comes to your business strategy, marketing and client experience. You want to create an exclusive experience that builds rapport and relationships with your customers based on their needs.
Major key: understand the necessary wants and needs of your clients is the first step to designing what an amazing experience would look like for them.
Mimi understood client experience, yet she just did not extend this same experience online. It’s a digital world we live in and we’re all connected, like it or not.
85% of consumers use the Internet to find local businesses.
The experience of your brand should be amazing in person, online through ALL mobile devices and desktops or MacBooks [laptops], social media, email, sales process and support process. This is where Mimi was slacking.
Your target market may be a business (B2B) or a consumer (B2C), and behind every interaction is a person. And it’s up to you to make the experience worthwhile for this person.
Remember Meme was only showing her consumers what she was doing...this was not meeting any needs of her consumers. Meme thought their need was cute and trendy clothes and she was focusing on showing them a fabulous life. Although the cute and trendy clothing brought them to Meme’s site and social media, their need was greater than clothes and drooling over someone else’s online life. They wanted fashion and beauty tips, confidence boosters, and inspiration. When she transitioned to meeting those needs, there was a transition in her business.
Focus on your consumer from the beginning to the end. And the end isn’t at the end of the day or the end of the session. Building a successful business means you are thinking about longevity and not just this quarter or this year. Create a client experience that will yield lifelong relationships. [Even if that relationship is just them raving about how amazing your business is when they utilized your services and/or products.
Live. Love. Action
1.Evaluate your current client experience.
2.Determine your client’s needs
3.Brainstorm a client experience strategy with steps to delight your clients for the lifetime of your business.
4 Business Lessons I Learned From Shopping at Ikea
Four business lessons I learned from shopping at Ikea.
Last month I put together a desk from Ikea. I'm strong, independent and at the very least... I can read. I sipped coffee, ate a roll of Girl Scout cookies (seriously can anyone just eat one?) and mapped out how I would get the desk up.
90 minutes later...I was annoyed and I vowed to never shop at ikea.
This cute desk that I've been swooning over via Pinterest and Instagram was finally here and up; and instead of being happy and fulfilled...I was annoyed. And this instantly made me think of business.
Here are the 4 things I learned about business from my Ikea experience:
1. Outsource
I realized that I would have been more satisfied if 1.) the desk was already assembled or 2.) someone else assembled it. It has nothing to do with the quality of the desk, because a month later I'm so in love. The annoyance stemmed from the time that I wasted.
If there was an Ikea handy man or lady I could have paid to outsource this task, I could have saved myself the 90 minutes that I slaved over matching pieces and bolts and googling in depth directions that didn’t exist. I could have been doing something more fulfilling.
In business, there are tasks that you may not like to do and they may take you forever. While it could take someone else literally seconds and they looooove to do it. These tasks should be outsourced. Your time and happiness is definitely more important than money.
So often, people penny pinch and hold on to doing things themselves, just so they don’t have to pay someone else. But you have to weigh the options. How much time and money are you wasting in completing these activities? How much joy are these activities or tasks bringing you? And then look at what could you be doing within your zone of excellence during this time.
2. Don’t believe the hype
Pinterest and Instagram hyped me up for this Ikea desk. It’s in everyone’s office and pinned all over Pinterest. All that hype made me want this desk. Not a similar desk, but the EXACT desk that I’ve seen for months.
There are hype artists EVERYWHERE online.
Hype artists are people who are loud and boisterous and always talking, but they aren’t really saying anything. There’s no substance to their message. Their whole objective is to HYPE you up and get you excited and motivated...and that’s where their purpose ends. The usually can’t do much else for you. There’s no true plan or strategy to help you move forward with this motivation developed through hype.
You definitely have to learn to determine what is hype and what is information that you can use. Look through the glitter and pretty websites, squarespace is $10 a month...anyone can look official. Is the information fluff delivered by a hype artists or is it information that you can put to use in your business today and benefit from?
3.There are no directions
Ikea furniture comes with instructions, but they aren’t true directions. It’s a series of pictures. Yet there isn’t any clarity on what to do within the pictures. Truly, a waste of paper.
There are no directions in business either. People will give you blueprints that they used or even what they think may work for your business. But, that doesn’t mean it will work. Business is a series of experiments and you are the chemist. You will determine what works together and what doesn’t. You business chemistry will only work when you are in action working. So just reading and researching will not give you direction...you have to take action to see if it works for you.
If I would have followed the Ikea “directions,” I would not be sitting at my desk now writing this post. I had to take things into my own hands and figure it out.
4. Shipping is high
I don’t live near an Ikea, so I ordered the desk online, and the shipping was HIGH. I didn’t mind because I wanted this desk.
Seth Godin introduced the term SHIP to the business and self development word. And by ship he doesn’t mean transporting, but rather producing and getting your ideas and products out to the world...instead of being held back by fear.
The price of holding yourself back by fear is high. The price of shipping is high because everyday you will have to FIGHT through the fear and the lizard brain telling you negative things to keep you from shipping.
In your business look for areas or holes where you aren't meeting your clients major needs. Do you have a DIY Option and a done for you option?
This could look like a product or course and a VIP done for you service.
I offer agency services which are done for you services where the client meets with me once or twice to express their needs and my team completes ALL the work. Then there's a service where I teach women how to automate their businesses and what steps THEY need to take...but ultimately they do the work.
IKEA left all the work up to me...they easily can hire a team to put together the products and increase the price on products that are pre-assembled. There's a market for that. Just as they're a market for both your DIY and done for you services.
XO, Kimber
Social Media Like a Boss
Are you using Social Media for your online business like a boss? Learn how to increase your social media for business with tips + strategy. | Kimberleeonline.com
Are you ready to boss up & social media like a BOSS?!?
Anytime you say "like a BOSS" it just sounds so much more official.
These tips my friend will up-level your social media marketing game.
First thing first. There are so many social media platforms out here. So be clear on your three.
Anything over three will be counterproductive.
Social media can be a MAJOR time suck. Even for the most disciplined lady. Willpower is a strength. Pick three platforms that work best for you. Factor in your personality, attention span, and overall enjoyment. Look, don't be on a social media platform just because you see everyone else on there. Likes, follows,and hearts don't pay for Chipotle, hydrafacials, or even Facebook ads.
Simple social media best practice:
Follow others and engage genuinely. If the celebs can follow back and comment, so can you. Lurkers are lame!
Facebook is for friends and people we don't really remember from high school and maybe elementary school if their profile pic is cute. Yes, the algorithms change, but the thing that remains: Facebook is for friends. Position your content as helpful [educational/informative], funny & encouraging [inspirational]. And it doesn't hurt if you package all that up beautifully.
Facebook is also for ads. Forget those that complain about paying to play, because ads can grow your business and Paypal substantially. I have a biz bestie who has a $12 per month Facebook ad budget and doing big things with a little spare change. Research has shown time after time, that majority of Facebook users are online consumers. So many people opt-in to majority of their online profiles using Facebook, which provides even more information about their buying habits and lifestyle...things that you would never know on your own. In addition to marketing companies selling your information to Facebook for marketing experts to enjoy. Pinterest and Twitter ads can't compare to Facebook ads.
Twitter is the place to share timeless content over and over. Remember show and tell? Twitter is the adult version of show and tell, only your teacher isn't making your class pay attention to you. When the quiet girl who never spoke up brought in the new baby alive, you paid attention. Unless she was your friend, you would pay attention to her anyway. Twitter is all about connections and sharing.
Find dope people and create lists so you can keep up with them and share their content. Just don't be spammy and stalkerish.
That will get you noticed, just not in the she’s super awesome let me tell all my biz besties about her kind of way.
BEING spammy will get you....BLOCKED!
The best part of twitter is Kanye's rants. Everyone loves a good Kanye West twitter rant to take away the stress of the day. In between the randomness, he leaves a business gem, for us to reflect on.
Instagram. I love Instagram. Beautiful pictures, inspiring views and quotes. The trick to Instagram for business is to share your behind the scenes, personal shenanigans, breakfast lunch and dinner. I kid, but have you seen the lady that eats grapes every day and nothing else?
Pique your audience’s interest and make a true emotional connection. If you’re only posting that you sent a newsletter...no one cares. Don't post the same things you post one your other platforms here and vice versa. Switch it up!
I actually wrote this post, months ago and my new favorite is snapchat. I’m using it in the same fashion as I would Instagram. Behind the scenes, personal shenanigans and random biz tips on the go. More shenanigans than anything else.
Periscope. Pinterest. Meerkat.Google +. YouTube. LinkedIn. Am I missing a platform?
Content sharing tips:
TA McMann recommends the 5-3-2 rule
- Five posts should be content from others that’s relevant to your audience.
- Three posts should be your own content, again relevant to your peeps, but isn’t a direct pitch.
- Two should be non work related...things to humanize your brand. Hello funny viral videos on Facebook [increases reach too - I share them twice a week]
What’s the 411? Mary J tried to tell you…
The 4-1-1 on twitter is sharing 4 relevant pieces of content [not your own], and retweeting others for every 1 piece of self- promoting content.
Curating and finding content to share:
Content curation is when you share someone else’s content [note share & not steal] that you receive value from. You are doing the hard work for your peeps. You are saving them time from having to find the information.
Curate like a boss:
Share your takeaway for an added gem.
Share a quote from the article.
Give credit where it’s due, tag the business the first time you share.
Save time curating:
Sign up for Pocket and get the Pocket Chrome Extension : on a website and see something you want to share with your peeps that you aren’t ready to schedule yet, save it to pocket. Get fancy and link your Evernote to Pocket, so the article will be sitting in Evernote waiting for you. Or you can you use the Evernote Web Clipper.
Ready to share:
Use Buffer or Buffer Chrome Extension to either share the article immediately or schedule it out.
If you are signed up for Edgar [amazing tool to manage your social media with a FULL library of stored content] you can use the Edgar Extension.
Wordpress users can use Coschedule.
Stop searching multiple websites on the trending topics: Check out Buzzsumo they have a variety of topics covered from 24 hours up to 2 hours.
Or you could go old school and use Feedly [an RSS reader where you can have your favorite blogs go] and save it to pocket or evernote for later access.
Instagram Tools
Check your Instagram Stats with Iconosquare it will help you with the times that your followers are most engaged [to help guide you when to post], your most liked and engaged posts, and your most engaged followers.
When you know the perfect times to post to your peeps, use latergramme to schedule the post. It will PUSH to your phone and then you will push the post through. Instagram wants to keep the platform mobile so most tools won’t post it through for you. Be clear of those that do, your account can be flagged to be deleted.
Instagram + Twitter Tools
Crowdfire manages your relationships on Twitter and Instagram - see who is following you and who unfollowed. Another Instagram and Twitter goodie is Hashtagify to determine which hashtags are popular and relevant.
IFTTT has a recipe to post your Instagram picture to twitter as a native picture [so no link & the actual picture populates].
Pinterest Tools
BoardBooster was created for bloggers to schedule their pins at optimal times.
Tailwind is another pin scheduler.
10 Reasons You Need to Use Evernote In Your Business
Are you using Evernote in your business? You definitely should! Here are 10 reasons why!
Evernote used to have a tagline: remember EVERYTHING!
And because of that most people get overwhelmed with Evernote. They aren't really sure what to do or where to put everything.
Here are 10 reasons to use Evernote in your business:
1. You can store EVERYTHING related to your biz in one place. Think of Evernote as your business hub.
[This alone should be the reason you start using Evernote in your business today...but I will proceed.]
2. You can access your business' everything from the cloud via computer, iOS or android device. So whenever you have an amazing idea open up Evernote, wherever you are.
3. Don't feel like typing out thoughts, use the talk to text option...boo yah! Feeling like a girl boss yet?
4. Sign up for a challenge, but don't have time to do it live. Email it to your Evernote and get to it when it's more convenient. Saves space in your email + you can even set up a reminder of when to go and look at the email you forwarded.
5. The Evernote web clipper is exactly what you need when you're ready to steal like an artist or keep up with the Kardashians.
6. Keep track of all the post-it's, business cards, handwritten notes and brain dumping notes that you have lying around your desk, that you can never seem to find, when you need them.
7. You can encrypt text, that you don’t want a “random” person reading.
8. Connect IFTTT to save your favorite things across the web into specific folders automatically. [Even everything you screenshot on your iphone...say what? Yes girl, even screenshots!]
9. Unlike other cloud storage applications, your upload MB resets every month.
10. Communicate and share notes and notebooks with your team, clients and biz besties.
Are you ready to master Evernote for your business? Click here to be notified of when Evernote Mastery goes live. That's right an end to the backend chaos! 8 modules teaching you the ins + outs of Evernote. PLUS swipe files to get you started. Oh my!
Drug dealers are the real MVPs in Business (Case Study)
A case study on a kingpin drug dealer and how drug dealers do business well.
I'm a hustler baybaay! *Jay Z voice*
Hustler of the year goes to the drug dealers, they are the real MVPs.
Hold tight, and we’ll review the lessons to be gained from their business model.
Dear DEA,
This information was obtained second hand and writer has no true knowledge of said crime committed. Additional information was obtained from watching the Wire, Power, and documentaries.
xo,
Kimber
Gotta cover all bases, I'm a business woman!
Orange is the new black for who?!? Not me!
“I’m living everyday like a hustle. Another drug to juggle. Another day, another struggle.”
Meet James. [On the right] Ghost, James' right hand man is on the left.
James is a kingpin drug dealer. He’s been in the game [business] for years. James has a hard working team that enables him to live an amazing life. At the top, James is almost untouchable. To the naked eye, James is a legit business man, living a life of luxury that he works hard for through his legit ventures. James has developed legal business from his drug activity. James does not appear to look like the television stereotypical drug dealer. None of the good ones do. James is an entrepreneur and plays all his roles incredibly well.
Entrepreneurship 101: James knows that in order to win, he must have a product that his consumers are willing to pay for.
As in any other business, James is aware of his competition, their services and products. James knows that in order to shine above the competition, his product has to be STELLAR. His customer service needs to stand out.
James and his counterparts understand business basics: imports, exports, budgets, expenses, PROFIT, wholesale, affiliates, pricing and up-selling.
James did not become a kingpin on his own. He saw the power in outsourcing tasks. James evaluated his strengths and his weaknesses. He is the brain behind the organization, so lower level tasks are assigned to others that he can trust and depend on to carry out. Over time James has taught individuals the systems and processes that are necessary for the business to run with minimal risks. As business increased he hired a business manager, Ghost, that may not have necessarily taken on that title. However, every kingpin has levels to their team and someone underneath them that they trust to make important decisions and to carry out the business activities.
James attributes networking to his success. His business is risky, so he has been great at determining genuine collaborations to indulge in. With the drug world, truly being international, James has had to use connections that he has trusted to build his business and connect with others in the same line of business.
There’s no facebook group for kingpin drug dealers...so please don’t let that be your only networking & building tactic. Networking is key to your success!
Often times, in business, people see you doing well and want a part of that. They don’t necessarily want to truly interact and collaborate, but they want a part of your audience. Always evaluate the risks, like James.
James knows his ideal customer very well. In knowing his ideal customer, James is able to provide him with the best product time after time. Quality control is one of the most important things in James’ business. James has figured out how to WOW his consumer.
Tweet this: Knowing your consumer + quality products +wow'ing your consumer will put you ahead of your competition. Click here to tweet.
WOW’ing consumers leads to the glitter effect where all they want to do is tell everyone they know about you and your offers.
James needs this word of mouth marketing aka referrals. James can’t do typical marketing to acquire new consumers. Google ads, facebook ads and twitter ads just aren’t here for kingpin drug dealers. Take advantage of the resources that you HAVE available to you to reach the masses.
If the quality of his product isn’t consistent, his consumer will go to his competition. Word travels fast in these streets, so consumers share with others when the quality of products are not the greatest.
Your products determine your income.
Your marketing determines your income.
You have to perfect your product or service, since this is what your consumers come to you for.
If you are a coach, you are your product.
Every day you have to strive for excellence.
James isn’t the only drug dealer in his location, no matter how many people he distributes to. You are not the only one in your industry. In order to fulfil your dream and win, you must outwork your competition. This doesn’t mean working 24-7 doing busy work, but taking calculated steps [systems + processes] to grow your business and serve your consumers.
If you want to grow, you have to stop being scared and take risks. You aren’t doing anything illegal and your life is not on the line. So stop being scared to put yourself and products out there for everyone to fall in love with. In order to make your dreams come true, you will have to become fearless and take both calculated and uncalculated risks.
James did not become a kingpin drug dealer by following every other kingpin he was introduced to. Even with inspiration, he took what worked for him and felt comfortable then ran with it. Strategic execution and success are closely related. Overnight successes have been working on their execution for YEARS!
Chic takeaways:
Outsource tasks and create a loyal & dependable team
Create quality products
WOW your consumers with each interaction
Network effectively
Outwork your competition
Let's be honest. Let's be real.
Can I get real with you for a minute? Like really real? Biz bestie and favorite psychologist real?Okay, cool. Because there are some conversations that we just need to have.
Can I get real with you for a minute?
Like really real? Biz bestie and favorite psychologist real?
Okay, cool.
I lost a friend last week to suicide and it really messed with my mind for a few days. And once I processed through that, [because that's what psychologists do...we counsel ourselves & process the BS] I reflected on my purpose and true authenticity.
Everyone talks about purpose and authenticity right? *sigh*
There’s so much nonsense aka bullshit aka shenanigans out here on the internets teaching you to be you & teaching you to be happy & teaching you to be rich.
No one can teach you to be you.
No one can make you happy.
No set amount of money can make you happy.
Want to be rich? Find a problem, solve it and work hard. Treat your consumers better than gold.
Figure out if 6 figures is even what you want to make. What does that look like in your amazing chic life. I work with women crushing the mid to high 5 figures and they are living grand...on their terms. Just as I work with 6 figure women who are miserable with their biz structure and the "hassle" of their internet fame and others that are living grand.
Let's move on though...
I’ve always been a rebel & for majority of my life, I was a rebel without a cause. I prefer the term maverick, but a rebel nonetheless. I do things my way. I know what works for me and my brands. I know these things because I’m very connected to my purpose. I do what I want.
I employ you to take on & embrace these traits. Being true to you will always make you happy. ALWAYS. No debates here lady.
Doing things that don’t make you feel good inside? STOP!
Doing things because all the other coaches are doing it? STOP!
Unless it’s really something you like to do.
The first system any small business or individual has is themselves.
And not in the sense that you should not connect or collaborate with others. But, in the sense of simple psychology to being an awesome individual. Maslow’s Hierarchy of Needs addresses that we need to master several areas/needs before we actually get our lives right & can truly help others.
This is the true case of 'started from the bottom, now we’re here'. Am I saying you need to be perfect? Chile please! What I’m saying is you should work towards being as happy and healthy as you know is possible for you. Not anyone else's interpretation of happy or success, but your own. Then it will feel all perfect and sparkly, or like a hot shot of gin if that’s your thing.
Life happens to us all. There’s no avoiding it. Only thing you can do is to ensure that you are constantly depositing into yourself. Then we add the roller coaster of small business and it’s ups and downs. Again, you are front and center.
Protect yourself before you wreck yourself.
A personal fulfillment system which I love to call Chic Systems, is your protection.
A personal fulfillment system should include:
- Clear and defined dreams & goals
- Hobbies that you enjoy at least monthly
- Supportive professional network (biz bestie, mastermind, etc.)
- Supportive personal network (friends & family)
- Weekly self-care
You should be very clear on your dreams and goals. You should have hobbies. Your business will be a big portion of your life, but you should still have other interests that drive you. You have to know what you want and what you don’t want in your life. What you like and what you don’t. What makes you so uncomfortable that you’ll throw up? (Those things will push you towards growth.)
We graduated from preschool years ago. Pretending is no longer mandatory. It’s time for you to do what makes your soul breakdance.
Do you hate blogging? Suck it up! Lol, I kid, I kid. Find another medium -podcast (audio) or video to reach your people. However, get these transcribed on Fiverr so you can post it on your website as a blog post and still be searchable by google.
This expert says do this, so you do it.
This expert says do that, and despite you not wanting to, you do that too.
Make 6 figures and do this this & this, and of course you do this...this…& this.
We go into business to change the world and our own lives. Often times we lose a sense of self and get lost. Even Siri can’t help you where to go. We can learn from others always, even if its what not to do. Many times the information given, is what has worked for that individual based off where they were in business and in life. That information may not work for you. Generalized information available to everyone, may not be for you in all instances. However, you will not be able to fully grasp this, until you are clear on your goals & centered with yourself.
Chic tips to mastery:
- Listen to those that resonate with your core beliefs.
- Request a discovery session with a coach to see if that person and you mesh. {Beware of frauds}
- Try new things.
- Be yourself.
- Incorporate what you love into your business.
- Have fun!
- Evaluate often. Make changes. Evaluate again. Keep it up or make some more changes.
- Change is amazing...embrace that mofo head on!
- Support others genuinely.
xoxo,
Kimber
Your biz bestie
Yoga pants are deceitful...don't let your bottom line be too
Yoga pants and entrepreneurs become very close. The connection is almost as close as entrepreneurs and their financial systems.
Yoga pants are part of the work from home dress code. However, It's hard to notice that you've gained weight when yoga pants are your go to pants. Yoga pants are flattering and stretch like it's nobody's business. Even if you notice your yoga pants are tight when you first put them on, the power of Lycra makes you comfortable in minutes.
The reality is you know your yoga pants haven't seen the Yoga mat or the gym in a while.
Oh no she didn't.
& did.
Typically what we focus on is what grows.
However that isn't always true with thighs or booties. Or your business bottom line.
You know the income after all expenses (general, admin costs, interest charges, etc.) have been deducted from your revenue (net profit).
Focus and action are two different things.
Most entrepreneurs have no idea what their bottom line looks like, nor do they have a budget, or make time in their schedule to even review the financials. It's usually a quick look in PayPal- transfer to bank account and pay who and what is needed.
Boom! Financial System
When was the last time you looked at the numbers? The real numbers, not likes or follows, but conversions and expenses. What do you need to get where you want to be? Where do you even want to be?
In the beautiful words of my brother:
“Men lie, women lie, numbers don’t.”
You can ignore the numbers but don't be surprised when December comes and you haven't reached your money goals. Focus on your goals, take action, then assess how the action is doing, and take action again based on the assessment.
focus +Action + Assessment + action = Success
(the one formula you need to remember)
Can you imagine getting fitted for that little black dress for a holiday occasion and you didn't account for your new bottom? Every morning you pulled out a pair of yoga pants and Lycra worked its magic. You indulged in golden oreos, because they’re vegan so you might as well have the “healthy” snacks. You skipped meals because you were so engrossed in your business and weren’t really hungry. You skipped the gym because well...you wanted to and you’re the BOSS. Days turned to weeks and weeks to months and your focus wasn’t on your bottom line it was on doing the things you love in your business and life.
Yoga pants are deceitful. *sigh*
Business is a series of moving parts. There are some parts that you will adore and can’t wait to do (the fun and creative part of your expertise), and the other parts where you ignore until it smacks you right in the face and says:
If you have a business and want to make money, you need to have a solid financial system. Spoiler alert: PayPal is not a financial system.
Financial systems include budgets, quarterly assessments, accounting program, sales funnels, and processes to manage invoices and returns.
3 chic tips to a basic financial system:
1. Write down ALL your business expenses and cancel any programs/tools that you aren't using. Even that gym membership if you aren’t going.
2. Create a budget for your business & STICK to it!
3. Sign up for Wave Apps to monitor your money.
Selling Is Easy, When It's Automated
We agreed the other day that no one likes to be sold to, your customers included. You noticed that when you're really consistent on the right things, your income is just as consistent. Which of course means you are going to have to sell to your customers.
Selling is easy when it's automated.
We agreed the other day that no one likes to be sold to, your customers included. You noticed that when you're really consistent on the right things, your income is just as consistent. Which of course means you are going to have to sell to your customers.
Selling is easy, when it's automated.
There's a lady out here who is perfect for your biz. Let's call her Ava. Ava could have problems figuring out her tax code. She watches your video on Youtube on how to figure that out and she's hungry for more of your brains.
She sees on your website that you have a freebie saying 'Top ten things entrepreneurs need to do for more tax breaks".
BOOM! Insta-fan (and subscriber).
But after she gets your freebie she doesn't hear from you in a while except when you send out your newest offering. By then the honeymoon love has faded and she unsubscribes/couldn't care less.
Fear not! You don't have to let that loving feeling go. Here's how you can create 1,000 raving Ava's who all have that loving feeling (without having to be there): Show Me The Money: From Reader to Buyer
Show Me The Money!
Have you ever seen Jerry Maguire? I don’t think I’ve ever seen the movie all the way through. The one part that sticks with me is the scene “SHOW ME THE MONEY!”
Even as I typed that I silently screamed “SHOW ME THE MONEY!”
On March 10th and March 12th I am doing a live virtual course on sales funnels. And what did I name it? SHOW ME THE MONEY!
It’s one day (3/10/15) of teaching you how to create an amazing sales funnel to increase and maximize on your profits.
The second day (3/11/15) is individual implementation in which you will take everything we did on the first day and create/edit your sales funnel.
The third day (3/12/15) is customized coaching on your sales funnel.
Sales funnels are an important part of your business. They may just be the most important part, but I’ll leave that up in the air to be debated. Knowing that you are able to meet your financial goals month after month and quarter after quarter is priceless.
There are 10 spots available at an insanely amazing price. I'd love to work with you on developing a customized sales funnel for your business and help you to maximize your profits and leverage your time.
Ready to maximize your profits? Let's do this!